Logos
Overview
The BAS Style Kit includes various logos used to identify projects as being part of the British Antarctic Survey or users of various schemes and initiatives.
Logos are protected works, they MUST be used according to the terms of their respective owners.
BAS logo
The BAS logo forms a core part of the BAS Brand, and its consistent use is important. It is made up of two components:
- the BAS roundel
- the BAS logo text (using the BAS brand font)
These may be used in one of two forms:
- the BAS roundel only
- the BAS roundel and logo text (the full logo)
The BAS logo can be used with components such as:
Contact the BAS Communications Team if you have any questions around the use of the BAS logo.
Variants (BAS logo)
Each form of the BAS logo is available in three variants for use in different circumstances:
| Variant | Purpose |
|---|---|
| Default | Used by default for light backgrounds |
| Monochrome | Used for light backgrounds where colour is unavailable (i.e. a black and white printer) |
| Inverse Monochrome | Used for darker backgrounds where there would be insufficient contrast using the default or monochrome variants |
Use the default variant if you are unsure which to use.
Default roundel and full logo
Monochrome roundel and full logo
Inverse monochrome roundel and full logo
Sizes (BAS logo)
These files are exports of vector images, do not resize them. Contact the BAS Communications Team for alternative sizes.
| Form | Variant | Size (Width × Height) |
|---|---|---|
| Roundel | Default | 32 x 32 |
|
||
| Roundel | Default | 64 x 64 |
|
||
| Roundel | Default | 128 x 128 |
|
||
| Roundel | Default | 256 x 256 |
|
||
| Roundel | Monochrome | 32 x 32 |
|
||
| Roundel | Monochrome | 64 x 64 |
|
||
| Roundel | Monochrome | 128 x 128 |
|
||
| Roundel | Monochrome | 256 x 256 |
|
||
| Roundel | Inverse Monochrome | 32 x 32 |
|
||
| Roundel | Inverse Monochrome | 64 x 64 |
|
||
| Roundel | Inverse Monochrome | 128 x 128 |
|
||
| Roundel | Inverse Monochrome | 256 x 256 |
|
||
| Form | Variant | Size (Width × Height) |
|---|---|---|
| Full logo | Default | 143 x 32 |
|
||
| Full logo | Default | 286 x 64 |
|
||
| Full logo | Default | 571 x 128 |
|
||
| Full logo | Default | 1142 x 256 |
|
||
| Full logo | Monochrome | 143 x 32 |
|
||
| Full logo | Monochrome | 286 x 64 |
|
||
| Full logo | Monochrome | 571 x 128 |
|
||
| Full logo | Monochrome | 1142 x 256 |
|
||
| Full logo | Inverse Monochrome | 143 x 32 |
|
||
| Full logo | Inverse Monochrome | 286 x 64 |
|
||
| Full logo | Inverse Monochrome | 571 x 128 |
|
||
| Full logo | Inverse Monochrome | 1142 x 256 |
|
||
Source files (BAS logo)
Source files are available for the BAS roundel and logo in EPS format.
These files should not be used unless advised by the BAS Creative Services Team.
| Form | Variant | Download Link |
|---|---|---|
| Roundel | Default | bas-roundel-default-transparent.eps |
| Roundel | Monochrome | bas-roundel-mono-transparent.eps |
| Roundel | Inverse monochrome | bas-roundel-inverse-transparent.eps |
| Full Logo | Default | bas-logo-default-transparent.eps |
| Full Logo | Monochrome | bas-logo-mono-transparent.eps |
| Full Logo | Inverse monochrome | bas-logo-inverse-transparent.eps |
Open Government Licence Symbol
The Open Government Lincese (OGL) is the default licensing policy used by the Government, including arms-length bodies such as NERC and BAS.
The OGL Symbol is used to indicate where content is available under this licence, and should be used in this way wherever appropriate.
The OGL Symbol can be used with components such as:
Contact the Web & Applications Team, or the BAS Archives Service, for advice over when to use this licence, or whether an alternative would be more suitable.
The OGL Symbol is controlled by the National Archives and may only be used to indicate where content uses the OGL.
The OGL Symbol MUST be used in accordance to its guidelines [PDF, ~6MB].
Contact the Web & Applications Team if you have any questions around the use of the OGL Symbol.
Variants (OGL Symbol)
The OGL Symbol is available in two variants for use in different circumstances:
| Variant | Purpose |
|---|---|
| Default | Used by default for light backgrounds |
| Inverse | Used for darker backgrounds where there would be insufficent contrast using the default variant |
Use the default variant if you are unsure which to use.
Default symbol
Inverse symbol
Sizes (OGL Symbol)
These files are exports of vector images, do not resize them. Contact the BAS Web & Applications Team for alternative sizes.
| Variant | Size (Width × Height) | |
|---|---|---|
| Default | 67 x 27 | |
|
||
| Default | 79 x 32 | |
|
||
| Default | 158 x 64 | |
|
||
| Default | 316 x 128 | |
|
||
| Default | 632 x 256 | |
|
||
| Inverse | 67 x 27 | |
|
||
| Inverse | 79 x 32 | |
|
||
| Inverse | 158 x 64 | |
|
||
| Inverse | 316 x 128 | |
|
||
| Inverse | 632 x 256 | |
|
||
Microsoft user account pictogram
The Microsoft User Account Pictogram is used to help users understand that they can reuse the account they use with Office 365 or other Microsoft business services to sign into other websites or applications. At BAS, it indicates to users they can use their NERC Active Directory account.
The Microsoft User Account Pictogram can be used with components such as:
The Microsoft User Account Pictogram is controlled by Microsoft and may only be used to indicate where a Microsoft based account can be used to sign into a website or application.
The Microsoft User Account Pictogram MUST be used in accordance to its guidelines.
Contact the Web & Applications Team if you have any questions around the use of the Microsoft User Account Pictogram.
Variants (Microsoft User Account Pictogram)
The Microsoft User Account Pictogram only has a single variant for use in all circumstances.
Default pictogram
Sizes (Microsoft User Account Pictogram)
The Microsoft User Account Pictogram is a vector file that can automatically scale to any size required.
| Variant | Size (Width × Height) | |
|---|---|---|
| Default | N/A | |
|
||