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Logos

Overview

The BAS Style Kit includes various logos used to identify projects as being part of the British Antarctic Survey or users of various schemes and initiatives.

Logos are protected works, they MUST be used according to the terms of their respective owners.

The BAS logo forms a core part of the BAS Brand, and its consistent use is important. It is made up of two components:

  1. the BAS roundel
  2. the BAS logo text (using the BAS brand font)

These may be used in one of two forms:

  1. the BAS roundel only
  2. the BAS roundel and logo text (the full logo)

The BAS logo can be used with components such as:

The BAS logo is a trademark of the Natural Environment Research Council and may not be used without a licence

BAS has a licence to use its logo for its official websites and applications. This licence does not cover non-BAS projects, including personal projects of BAS Staff

  • The logo text MUST NOT be used on its own
  • The colour of the roundel and logo text MUST NOT be changed
  • The font used for the logo text MUST NOT be changed (i.e. from the BAS brand font)
  • The text of the logo text MUST NOT be changed (i.e. abbreviated or reformatted)
  • or the full logo, the relationship between the roundel and logo text MUST NOT be changed.

Variants (BAS logo)

Each form of the BAS logo is available in three variants for use in different circumstances:

Variant Purpose
Default Used by default for light backgrounds
Monochrome Used for light backgrounds where colour is unavailable (i.e. a black and white printer)
Inverse Monochrome Used for darker backgrounds where there would be insufficient contrast using the default or monochrome variants

Use the default variant if you are unsure which to use.

BAS default roundel

Default roundel

BAS full logo

full logo

BAS Monochrome roundel

monochrome roundel

BAS Monochrome full logo

full logo

BAS inverse monochrome roundel

Inverse monochrome roundel

BAS inverse full logo

inverse full logo

Sizes (BAS logo)

These files are exports of vector images, do not resize them. Contact the BAS Creative Services for alternative sizes.

Roundel

Form Variant URL Size (Width x Height)
Roundel Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-default-transparent-32.png 32 x 32
Roundel Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-default-transparent-64.png 64 x 64
Roundel Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-default-transparent-128.png 128 x 128
Roundel Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-default-transparent-256.png 256 x 256
Roundel Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-mono-transparent-32.png 32 x 32
Roundel Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-mono-transparent-64.png 64 x 64
Roundel Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-mono-transparent-128.png 128 x 128
Roundel Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-mono-transparent-256.png 256 x 256
Roundel Inverse Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-inverse-transparent-32.png 32 x 32
Roundel Inverse Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-inverse-transparent-64.png 64 x 64
Roundel Inverse Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-inverse-transparent-128.png 128 x 128
Roundel Inverse Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-inverse-transparent-256.png 256 x 256

Full logo

Form Variant URL Size (Width x Height)
Full logo Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-default-transparent-32.png 143 x 32
Full logo Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-default-transparent-64.png 286 x 64
Full logo Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-default-transparent-128.png 571 x 128
Full logo Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-default-transparent-256.png 1142 x 256
Full logo Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-mono-transparent-32.png 143 x 32
Full logo Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-mono-transparent-64.png 286 x 64
Full logo Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-mono-transparent-128.png 571 x 128
Full logo Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-mono-transparent-256.png 1142 x 256
Full logo Inverse Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-inverse-transparent-32.png 143 x 32
Full logo Inverse Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-inverse-transparent-64.png 286 x 64
Full logo Inverse Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-inverse-transparent-128.png 571 x 128
Full logo Inverse Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-inverse-transparent-256.png 1142 x 256

Source files (BAS logo)

Source files are available for the BAS roundel and logo in EPS format.

These files should not be used unless advised by the BAS Creative Services Team.

Form Variant Download Link
Roundel Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-default-transparent.eps
Roundel Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-mono-transparent.eps
Roundel Inverse https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-roundel-inverse-transparent.eps
Full logo Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-default-transparent.eps
Full logo Monochrome https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-mono-transparent.eps
Full logo Inverse https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/bas-logo/bas-logo-inverse-transparent.eps

Open Government Licence Symbol

The Open Government License (OGL) is the default licensing policy used by the Government, including arms-length bodies such as NERC and BAS.

The OGL Symbol is used to indicate where content is available under this licence, and should be used in this way wherever appropriate.

The OGL Symbol can be used with components such as:

Contact the Web & Applications Team, or the BAS Archives Service, for advice over when to use this licence, or whether an alternative would be more suitable.

The OGL Symbol is controlled by the National Archives and may only be used to indicate where content uses the OGL.

The OGL Symbol MUST be used in accordance to its guidelines [PDF, ~6MB].

Contact the Web & Applications Team if you have any questions around the use of the OGL Symbol.

Variants (OGL Symbol)

The OGL Symbol is available in two variants for use in different circumstances:

Variant Purpose
Default Used by default for light backgrounds
Inverse Used for darker backgrounds where there would be insufficent contrast using the default variant

Use the default variant if you are unsure which to use.

OGL default symbol

Default symbol

OGL Inverse symbol

Inverse symbol

Sizes (OGL Symbol)

Variant URL Size (Width × Height)
Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/ogl-symbol/ogl-symbol-default-transparent-27.png 67 x 27
Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/ogl-symbol/ogl-symbol-default-transparent-32.png 79 x 32
Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/ogl-symbol/ogl-symbol-default-transparent-64.png 158 x 64
Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/ogl-symbol/ogl-symbol-default-transparent-128.png 158 x 128
Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/ogl-symbol/ogl-symbol-default-transparent-256.png 158 x 256
Inverse https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/ogl-symbol/ogl-symbol-inverse-transparent-27.png 67 x 27
Inverse https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/ogl-symbol/ogl-symbol-inverse-transparent-32.png 79 x 32
Inverse https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/ogl-symbol/ogl-symbol-inverse-transparent-64.png 158 x 64
Inverse https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/ogl-symbol/ogl-symbol-inverse-transparent-128.png 158 x 128
Inverse https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/ogl-symbol/ogl-symbol-inverse-transparent-256.png 158 x 256

Microsoft user account pictogram

The Microsoft User Account Pictogram is used to help users understand that they can reuse the account they use with Office 365 or other Microsoft business services to sign into other websites or applications. At BAS, it indicates to users they can use their NERC ActiveDirectory account.

The Microsoft User Account Pictogram can be used with components such as:

The Microsoft User Account Pictogram is controlled by Microsoft and may only be used to indicate where a Microsoft based account can be used to sign into a website or application.

The Microsoft User Account Pictogram MUST be used in accordance to its guidelines

Contact the Web & Applications Team if you have any questions around the use of the Microsoft User Account Pictogram.

Variants (Microsoft User Account Pictogram)

Microsoft User Account Pictogram

Microsoft User Account Pictogram

Sizes (Microsoft User Account Pictogram)

The Microsoft User Account Pictogram is a vector file that can automatically scale to any size required.

Variant URL Size (Width × Height)
Default https://cdn.web.bas.ac.uk/bas-style-kit/0.7.4-beta.1/images/ms-pictogram/ms-pictogram.svg N/A